City A.M. highlights Bayswater as one of London's leading areas for property investment and the article showcases The Hempel Collection as a prime example of homes on offer.The article mentions the regeneration of Bayswater, noting the plans to transform Queensway into an "urban village".
City A.M. uses a report by local estate agent Kay & Co, who found that Bayswater was one of the most undervalued locations in the West End given its lower price points than other competing areas such as Knightsbridge and Mayfair.
The article goes on to note that the families who chose to move to London's traditional prime addresses are now fleeing to find somewhere with better value for money. The Hempel Collection is used as the lead example of premium residential developments in Bayswater and the article refers to its link with the former Hempel Hotel, noting Michael Jackson as just one of the regular celebrity guests.
City A.M. is a free daily business newspaper distributed across London and targets business professionals in the City of London, Greater London, Canary Wharf and the Home Counties.